Selling more books in print with ingram spark and aer. The nonfiction book marketing plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. Ask yourself hard questions about what your career really needs. Are you an author and do not understand how best to make your books get to the intended readers. It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint. Rob eagar has coached over 450 authors and helped books hit the new york times bestseller list three different ways, including fiction, nonfiction, and backlist. It is up to the author working with the agent to prove that a sizeable target audience for the book exists, to sharply define this target market, and to evaluate competitive books if any in the marketplace.
Agents and editors want to see that your book is not the beginning or the end of the roadthat it is merely one aspect of your much larger purpose and strategy for developing content and serving a readership, online and off. Learn how to market a nonfiction book with this rich and practical guide. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or non fiction masterpiece. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Online and offline promotion strategies to build your audience and sell more books, and own your niche.
Apr 20, 2015 when youre launching a book into the world, its essential that you build a book marketing plan. A book marketing plan is the single most valuable tool. You should also mention if youll be investing a portion of your advance or a particular dollar amount on. We hope you find it helpful in your author journey. Use the tips suggested by these 6 book marketing pros to create a promotion plan. That link is an affiliate link for a free howto ebook.
Nonfiction book covers have a trend for large words, focusing on the obvious benefit for the customer. You might want to believe that marketing language is different from fiction. Palachuk is the author of several books including relax, focus, succeed. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Jul 10, 20 non fiction book covers have a trend for large words, focusing on the obvious benefit for the customer. The nonfiction book marketing plan stephanie chandler, author. Give them a reason to buy a bookmany authors run promotions such as offering a special webinar or teleseminar to customers, which they access by sending a. With smith publicitys nonfiction book marketing and book publicity services, youll get a team that zeroes in on the most compelling aspects of the book and use angles and proven book marketing and ebook publicity tactics to secure media exposure. Nonfiction book marketing is different from marketing fiction in that you need to be an authority on your topic. I am in contact with organizers at xyz conferences, and have spoken at three events within the past year, reaching 5,000 people in my target audience. Book marketing for authors book advertising smith publicity. It acts as a business case or business plan for your book that persuades a publisher to make an investment. Online and offline promotion strategies to build your audience and sell more books by stephanie chandler after finally getting a book published, many authors find that the hardest part wasnt actually writing the book or getting it into print.
Jul 09, 2018 email marketing is the biggest asset out there for your book. Stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. But for many non fiction books, a small, niche outlet that covers the topic of a book can have a huge impact on sales. How to write a nonfiction book proposal writers digest.
Create a book marketing plan that sells books by dana lynn smith. If you are not completely satisfied with these templates, contact us and we will refund your money. Jul 09, 20 stephanie chandler is the author of several books including the nonfiction book publishing plan. How to market childrens books, online and offline the ultimate guide. Online and offline promotion strategies to build your audience and sell more books chandler, stephanie on. Secrets of a 7figure non fiction indie author with joseph alexander. In addition, the number of nonfiction business, selfhelp and inspiration books published is on the rise. Purchase in pdf formatavailable for immediate download. The most effective way to use facebook groups is to find 23 active groups in your niche and interact to add value on a regular basis.
A marketing plan is a vital element of every nonfiction book proposal. Many were great, but super lengthy and time consuming to read. May 25, 2015 dont for a moment think that marketing agencies can help you better with their copy about the book. Your plan should be executable without the help of a publisher. But, what if youve never put together a marketing plan before. You need to organise your thoughts before you start writing or you may end up with a jumble of facts that no one wants to read. Finally, nonfiction authors have directions of their own, and don. When youre launching a book into the world, its essential that you build a book marketing plan. Writing a book proposal proves to everyone in the industry that you know what youre doing and take yourself seriously.
If you write a great proposalone that convinces the publisher that your book idea, content, and marketing plan has a serious chance of commercial successthe publisher will make a monetary offer to you as an advance against royalties, and buy the rights to publish the book and. The nonfiction book publishing plan and the nonfiction book marketing plan, both delivered to you in pdf format. It shows you and others who the book is for, how it will help them, how it differs from other books, and how you will market your book so that you and your publisher will make money. For more on the basics of seo and crafting your content plan, check out our free course on blogging as an. Only you know the soul of your book and only you can write something about it. Stephanie chandler is the author of several books including the nonfiction book marketing plan. I plan to contact conferences and speak on book topic.
But fiction book covers need to resonate with your target market, echoing the genre of the book and giving a taste for the story. Includes tips on building mailing lists, running promotions and advertising. How to write a nonfiction book proposal with template. I also sold a book off the back of a nonfiction book proposal that had multiple publishers bidding for the rights, and ended up being sold to harpercollins for. Stephanie chandler is the author of several books including the nonfiction book publishing plan. Find what works and appeals best to you, and stick with it. The 7step business plan for writers by angela ackerman. Unlike fiction, where an author must have a completed manuscript ready before they approach a publisher or agent, a nonfiction author only needs to develop a proposal to submit to publishers andor agents. A book marketing plan is a living document and its important to. Jul 23, 2015 20 facebook groups to promote christian books. Prepare your book marketing plan and you will realize your book sell like gold. How to create the ultimate book marketing plan free. Youll be one huge step closer to having a successful book. Online and offline promotion strategies to build your audience and sell more books kindle edition by chandler.
Download the nonfiction book marketing plan nonfiction authors. Its best to choose between 12 strategies to focus on, rather than trying to devote bits of time to multiple media channels. Nov 18, 2015 promoting a nonfiction book can feel hard. A nonfiction book proposal is the key document that allows an agent or publisher to determine the viability of a project. May 28, 2017 a book proposal argues why your book idea is a salable, marketable product. Use these sample book marketing plan goals to jumpstart your thinking. Jul 19, 2018 make a series of howto videos for youtube related to your nonfiction book content. To develop a fan base that will lead to increased sales of more books in my fiction series.
Remember that authors are wordsmiths and generally not gifted in design. Secrets of a 7figure nonfiction indie author with joseph alexander. Give them a reason to buy a bookmany authors run promotions such as offering a special webinar or teleseminar to customers, which they access by sending a receipt as confirmation of purchase. Promoting a book without a plan is like driving across the country without a map or a.
If youre sure your book is marketready, sit down with a pen and paper, or open up your favorite word processor and get ready to type. The professional guide to profitable selfpublishing, the nonfiction book marketing plan. If you write a great proposalone that convinces the publisher that your book idea, content, and marketing plan has a serious chance of commercial successthe publisher will make a monetary offer to you as an advance against royalties, and buy the rights to publish the book and own the book and profits as well. Book marketing plan template nonfiction writers conference. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Dec 03, 20 good stepbystep guide to create an overview of goals and an action plan for writers. While youre here, why not check out the nonfiction authors association. How to use the polarities of marketing to craft the best plan for your book.
Only you know the soul of your book and only you can write something about it that will connect it with your audience. The nonfiction book marketing plan stephanie chandler. Jul 14, 20 stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. Dont for a moment think that marketing agencies can help you better with their copy about the book. A marketing manifesto for selfpublishers by bill quain.
I found this advice once offered by former writer s digest publisher jane friedman who rejected and approved proposals over. A marketing plan is a vital element of every non fiction book proposal. This post also comes with a free downloadable checklist to help you promote your book. The methodologies that need to be taken into account are well explained. Sometimes desire wanting to be published right now, for example can get in the way of what we actually need to hone our craft further. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. To build your email list prior to launch, it helps to take concepts from your book and turn them into articles to promote on a social media platform like medium. Launch your new nonfiction book profitably and confidently using a sample book marketing plan as a model. Jan 21, 2016 in addition, the number of non fiction business, selfhelp and inspiration books published is on the rise. The program includes book marketing advice specifically for fiction.
Instead of writing the entire book, then trying to interest an editor or agent which is how it works with novels, you write the proposal first. A book proposal argues why your book idea is a salable, marketable product. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. If youre releasing a new nonfiction book or need ideas on how to revive the fortunes of one thats been out for a while, use this oneyear, monthbymonth marketing plan for a nonfiction book as a model. Make a series of howto videos for youtube related to your nonfiction book content. Download the nonfiction book marketing plan nonfiction.
Sample non fiction book marketing plan template gives a general idea which will guide a book to become a best seller. She is the founder and ceo of nonfictionauthorsassociation. Take advantage of my book marketing plan sample today. Online and offline promotion strategies to build your audience and sell more books by.
How to create the ultimate book marketing plan reedsy. For example, as much as 50percent of a newspaper article often comes from a press release. Jun 28, 2012 in the process of writing my own nonfiction book proposal earlier this year thanks to my year of amazing pledge, i searched everywhere i could for tips and advice on how to write a nonfiction book proposal. We can help you accelerate your author career goals. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. How to market your selfpublished booka plan by bill quain by joel friedlander on april 2, 2010 64 comments last month i published an article called author platform. There are many reasons that entrepreneurs write books. To become an amazon category bestseller within two months of my books publication date. If it helps, pretend you are advising a writer friend. Nonfiction book marketing basics alliance of independent. A mazon will handle the majority of the marketing of your book for you or, rather, their algorithm will if you time everything just right. But for many nonfiction books, a small, niche outlet that covers the topic of a book can have a huge impact on sales. Book marketing 3 steps to a wicked easy non fiction marketing plan why having a great product description is so important non fiction marketing book marketing. How to make your book a perennial seller with ryan holiday.
That was a twobook deal, admittedly, so you can divide the numbers by two to get a per book amount. Its certainly a useful tool, although i wouldnt call it a business plan since that usually also includes the financial aspects of a business. How to write a book marketing plan for publishing success. Here are a few ideas to get you started to think about your own book marketing strategy. Nonfiction book marketing book promotion smith publicity. Planning your nonfiction book although some people manage to write novels without advance planning, that approach doesnt work so well for nonfiction. Planning your nonfiction book help with publishing. The book cannot be the beall, endall of what you do in todays nonfiction market. Use the tips suggested by these 6 bookmarketing pros to create a promotion plan. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. How to write a book proposal that agents will love jericho. Apr 09, 20 if youre sure your book is marketready, sit down with a pen and paper, or open up your favorite word processor and get ready to type.